2. How does your media product represent particular social groups?

 For the comparison of my front cover model, I have chosen an image of "Slash", the guitarist from "Guns N' Roses". This is a very realistic comparison for the model as they have a lot in common with their appearance and are psychographically and demographically. The image of my cover model that I'm using was used as a cut-out on my double page spread and the photo of Slash was one of his promo shots.

 The first similarity between these two shots is the shot type. They are both portrait, medium-long shots taken from a low angle. This kind of shot could connotate that they have more power than the crowd beneath if it was taken from a live show.

 Another similarity between the two models is their stance. From the photos, we can denotate that they both have objective gazes. This can be used to show a model not caring or with something else on their mind but in this case, it shows that they're concentrating on how they're playing the guitar.
 
One other similarity between these two models this they're costumes. They both have long, curly hair and are both wearing aviator sunglasses. On the other hand, they're clothes are fairly different. Whereas Slash is wearing a simple t-shirt with leather trousers, my model is wearing more formal clothes. This can tell us more about him and his band. Slash has gone for more of a bikers look which fits the image of "Guns N' Roses" and my model has a waistcoat with a shirt and trousers, which could indicate that they're gigs are not so rough.

 Another similarity between them is the props that they are using. Both of them are playing Les Paul guitars, an iconic image of a rock band. Also, they're playing the guitar in the same way which shows a similarity.

 Both of these images show a slightly pro-consumerist that might reflect the magazine. This is because a guitarist like Slash is very influential so people will aspire to be like him. This partially represents the social group that my magazine is targeting. This is because some people will buy into fashions to look popular and some people prefer to create their own image for themselves. Therefore, some of the advertising in my magazine will be of product used by musicians such as Slash so that companies can directly advertise to their target audience.