The company I have decided to use to publish my magazine is "Dennis Publishing". One main reason for this is the fact that they do not currently publish a music magazine. Therefore, this magazine will then be one of their main projects instead of being inferior to a much larger, more popular magazine that the company already publish. For example, if my magazine was to be published by IPC media, it would always be undermined by NME. This is because NME has already created a reputation for its self for being one of the most popular magazines for my target demographic. This is also very similar with "Bauer Media" as they publish Kerrang.
Another advantage of using a medium sized publishing company is that the magazine would not be as pressured as what it would be if I was publishing with a larger company. For example, a larger company may force the magazine to publish a certain advert that may not fit the magazine or create harder deadlines to meet.
One disadvantage that comes with publishing with Dennis Publishing is that it doesn't have the knowledge of the music magazine industry as much as what "IPC" or "Bauer" do. This is because it does not currently publish any other music magazines; one of the reasons I chose to use Dennis Publishing.
Another disadvantage of using Dennis Publishing is that it may not have such a wide distribution of the magazines that a much larger company may have. This will have a consequential effect on the number of issues sold as the magazine may not be available in some places.
No comments:
Post a Comment