4. Who would be the audience for your media product?

The target demographic of my magazine is aimed towards teenagers/ young adults. A good representative of this group would be "Gustav Wood", the lead singer from "Young Guns", a band that would prominently feature in my magazine. He would be a good representative as he fits into my target age range and some of my target demographic may aspire to be like him.

The average age of my target demographic is 23 though the age range is between 15 and 30. Obviously, not everyone in this age range is going to pick up my magazine due to their musical tastes being different, instead, the group that will probably like my magazine the most will be the "Young Alternatives". More information on this sub-group can be found at UKTribes. Because this group is my target demographic, I have had to design my magazine to their likes and interests.

   The interests of my target audience have been displayed on the reader profile I did before starting my music magazine. It shows that my target demographic is very modern when it comes to their gadgets. This is shown by the starts phone and the games console. The readership profile also shows that they like listening to their music on the go, shown by the Ipod. Therefore, these kinds of products will be advertised in my magazine because the target customers of these products are very similar to those of my magazine. By using modern gadgets on the readership profile, this could annotate that they listen to modern, big, successful bands. On the other hand, it's in the nature of my target demographic to also enjoy discovering new unsigned acts and watching them grow as a band. The background on the readership profile is a wide shot of Reading Festival, another link with the people in my target demographic. This also links in with the drinks shown on the profile. All of which are popular brands for this age range. Also on the reader profile, there are multiple brands of clothing, some very well known and some unknown brands. This shows that my target audience understand how to dress smartly on everyday occasions. Another feature on the reader profile is the Gibson guitar and Marshall Amplifier. This indicates that some of the magazine's readers may play some sort of instrument, most likely the electric guitar.